Market Research

1. Structure and Characteristics of the Proposed Products/Services: It requires detailed descriptions of goods or services that the project seeks to produce or offer. Document their features, specifications, unique selling points (USPs) and any proprietary technology or intellectual property.
2. Demand-Supply Analysis: Evaluate the level of demand of the products/services in the target market. Add details of the market size, which is approximately in the present state and its segmentation. Determiners and predictors of major demand, like consumer preferences, demographics, economic, and market behaviour.
3. Growth Trend and Prospects: Examine the Trends in the growth of the market of the proposed products or services. Give information of previous growth rates, market variability, and seasonality. Talk about the expansion opportunities, with references to such aspects as market development, new tendencies, and possible threats.
4. Historical and Expected Price Trends:Current historical price trends of the similar products or services, in case they exist. Talk about any dramatic changes in price and their reasons. Give information on the way prices are likely to go, taking into consideration, such aspects as inflation, competition and demand fluctuations.
5. Revise and Review the Marketing Concept, Sales Forecast and Marketing budget: : The marketing concept and how to promote the products or services. Talk about target market segments, positioning and marketing channels. Evaluate the sales forecast that covers the projected sales volumes, revenue and assumptions to be made during the sales forecast. Examine the marketing budget to assess how the resources are allocated towards advertising, promotion and market research.
6. Contact with Regulations: Disclose any regulatory requirements or compliance problems that are involved with products or services. Talk about permits, licenses, standards of quality or industry-related regulations. Evaluate the risks of regulations to production, distribution, and price.

7. Competition Analysis: Name and list some of the major competitors in the market fully. Their market share, strengths, weaknesses and strategies. Assess the nature of the competitive environment, possible entry barriers and other special benefits that the project can offer over its competitors.